Keyword statistics in mobile campaigns

  • AdGroupId (number): Id of the group that contains the keyword.
  • KeywordId (number): Id of the keyword. The couple AdgroupId y KeywordId identifies a unique keyword. Some keywords may have the same Id.
  • City (number): Id of the city.
  • CountryTerritory (number): Id of the country
  • Region (number), Id of the region
  • StrRegion (text): Name of the region
  • StrCity (text): Name of the city
  • Country (text): Acronim opf the country
  • Language (text): Language of the campaign
  • Category (text): First level category of the campaign. This categorization is given by Google
  • CampaignName (text): Name of the campaign. It contains the country, language, category, listing and match type.
  • Date (date): Date of the statistics
  • DayOfWeek (text),: Day of the week of the statistics
  • MonthOfYear (number): Month of the statistics
  • Keyword (text): Text of the keyword
  • MatchType (text): Math type of the keyword. It determines the relationship between the keyowrd and the user query written
  • Clicks (number): Number of clicks that the keyword had for the date shown
  • Impressions (number): Number of impressions that the keyword had for the date shown
  • GoogleAdPosition (number): Average of the position in which the keyword appeared in the search engine
  • CPC (number): Cost per click of the keyword
  • RPC (number): Revenue per click of the keyword

Data and Resources

Additional Info

Field Value
Last Updated December 2, 2020, 08:37 (UTC)
Created November 18, 2020, 13:25 (UTC)