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Customer DNA
All possibly relevant segmentations on customer level allowing the identification of different profiles. CUSTOMER_ACCOUNT_NR_MASK (charater): Id mask client-card SEGM_DSC_VALUE... -
Customer's Transactions
TIME_KEY (numeric): Transaction day (YYYYMMDD) Hora_HHMMSS (charater): Transaction time (HHMMSS) TRANSACTION_ID_MASK (charater): Transaction ID mask CUSTOMER_ACCOUNT_NR_MASK... -
Events/Destinations (ratings)
userId (text): Unique user identifier rate (number): User rating on Point of Interest comment (text): Comment on Point of Interest (may be empty) date (date): (format... -
Events/Destinations (objectives)
Data gathered during the Fallas festivity. userId (text): Unique user identifier latitude (number): User position when completing the goal (Latitude) longitude (number): User...