The InvatĀ·tur (Institute of Tourism Technologies of Region of the Valencia) is a center conceived as a meeting platform for all agents in the tourism sector and represents one of the main axes in improving the competitiveness and sustainability of the tourism model of the Region of the Valencia. The goals are develop lines of action in R+D+i adapted to the needs of the tourism sector, as well as transfer knowledge to tourism companies and organizations, giving the tourism sector access to the most advanced knowledge, services and technologies.