Customer DNA

All possibly relevant segmentations on customer level allowing the identification of different profiles.

  • CUSTOMER_ACCOUNT_NR_MASK (charater): Id mask client-card
  • SEGM_DSC_VALUE (charater): Value segmentation (1. Loyal Large; 2. Loyal Medium; 3. Loyal Small; 4. Frequent Medium; 5. Frequent Small; 6. Occasional Medium; 7. Occasional Small; 9. No Value)
  • SEGM_DSC_LIFESTYLE (charater): Lifestyle segmentation (1. Os Saudáveis Exigentes; 2. Os Urbanos Sofisticados; 3. Os Pais Práticos; 4. Os Generalistas Disciplinados; 5. Os Tradicionais Frequentes; 6. Os Económicos Focados; 7. Os Promocionais Atentos; 8. Sem Valor)
  • SEG_STAGE (charater): Age segmentation (1. Family Supporters; 2. Senior; 3. Family w/ Young Adult; 4. Family with Kids; 5. Active Adults; 6. No Value)
  • SEGM_BABY_CD (numeric): Baby segmentation (0- client doesn’t have children up to 3 years old); 1 - client has children up to 3 years old)
  • SEGM_JUNIOR_CD (numeric): Junior segmentation (0- client doesn’t have children from the age of 3 until 12 years old; 1- client has children from the age of 3 until 12 years old)

Data and Resources

Additional Info

Field Value
Last Updated November 3, 2020, 10:15 (UTC)
Created November 3, 2020, 08:56 (UTC)