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Customer DNA
All possibly relevant segmentations on customer level allowing the identification of different profiles. CUSTOMER_ACCOUNT_NR_MASK (charater): Id mask client-card SEGM_DSC_VALUE... -
Customer's Transactions
TIME_KEY (numeric): Transaction day (YYYYMMDD) Hora_HHMMSS (charater): Transaction time (HHMMSS) TRANSACTION_ID_MASK (charater): Transaction ID mask CUSTOMER_ACCOUNT_NR_MASK... -
SIGA
time_key (numeric): Transaction Date (YYYYMMDD) CUSTOMER_ACCOUNT_NR_MASK (charater): Id Mask do Client-Card location_cd (numeric): Id Key of the store checkin_id (numeric):... -
Tira Vez
Digital ‘kiosk’ available at the store entrance, in which customers can click for retrieving promotion coupons. It provides the date (and time) of entry at the store....